In an era where sustainability is paramount, the travel industry is undergoing a transformation. Accommodation providers, online travel agencies (OTAs), and software providers are keenly aware of the shifting landscape. Amidst this change, Goodwings, a Danish operator of a travel management tool, has captured the spotlight by securing USD 1.5 million in seed funding from Global Cleantech Capital and Jtb International. This article explores how Goodwings is leading the charge in sustainable travel management while delivering the data-driven insights that companies in the online distribution industry crave.
Sustainable Travel Management: A Growing Imperative
Sustainability in travel is no longer just a buzzword; it's a critical need. Goodwings, a trailblazer in sustainable travel, is at the forefront of this movement. Their recent USD 1.5 million seed funding infusion from Global Cleantech Capital and Jtb International serves as a testament to their commitment to transforming the industry. Known for their expertise JTB Business Travel is a global leader in business travel, specialising in serving small- and medium-sized enterprises (SMEs). With a network spanning 161 locations in 81 cities and 35 countries, they leverage innovative technology to simplify travel management. Their services and advanced tools empower travel arrangers, managers, and executives, offering a global reach with a strong focus on local expertise.
Through its partnership with JTB, Goodwings has joined JTB's FlexConnect Global Affiliate Partner Program, gaining access to JTB Business Travel's services and advanced travel tools. This partnership also enables Goodwings to offer a full-featured travel management system, including flights, hotels, trains, and rental cars, backed by unparalleled multilingual customer service. Clients of both companies benefit from seamless integration and access to a powerful carbon tracking and offsetting tool.
How Goodwings Works
Goodwings is a sustainable travel management system that helps businesses reduce their emissions. Through their climate-focused SaaS travel management platform, businesses can book all their travel in one place and get funds transferred into their Carbon Account. This is then used to fully offset clients 'Scope 3' travel emissions through the purchase of green aviation fuel and carbon offsets. Goodwings is a B Corp-certified company that was founded in 2015 by Christian Møller-Holst and is headquartered in Copenhagen, Denmark. The company operates at the intersection of accommodation providers, online travel agencies, and software providers. Their platform promotes sustainable choices for travellers without adding complexity to providers' operations. Through a subscription-based model, Goodwings introduces an innovative cashback system dedicated to supporting emissions reduction. This distinctive approach empowers businesses to seamlessly manage their travel arrangements while effortlessly accessing crucial emissions data, vital for robust Environmental, Social, and Governance (ESG) reporting.
When businesses choose Goodwings.com for their travel needs, they benefit from a sustainable and convenient approach. Goodwings directs booking revenues to purchase biofuel, effectively neutralizing any remaining emissions through nature-based removal offsets. The platform also simplifies sustainability reporting by providing downloadable travel emissions data and transaction reports. This integrated system enhances both sustainability and convenience for businesses.
Furthermore, Goodwings focuses on budget-friendly sustainability, offering biofuel as an economical choice for business travellers. This results in emissions reductions of 25-100% on domestic trips, 10-50% on regional journeys, and 1-10% on long-haul flights, all at significantly lower costs compared to direct airline purchases.
For accommodation providers, partnering with Goodwings leads to increased bookings from sustainability-conscious travellers, enhances their reputation through sustainability commitment, and streamlines operations for improved efficiency. Together, these benefits create a win-win situation for all stakeholders in the travel industry.
The Future of Sustainable Travel Management:
Goodwings' recent USD 1.5 million seed funding highlights the growing interest in sustainable travel management and cements a strategic partnership with JTB Business Travel, a global travel industry leader.
In this evolving travel landscape, Goodwings, alongside investors like Global Cleantech Capital and Jtb International, is at the forefront of creating a greener future for travel. The seamless integration of sustainability benefits all stakeholders, making biofuel an affordable and effective choice for emission reduction.
In summary, Goodwings' funding represents a significant step towards advancing sustainable travel. Through collaboration between innovative companies and investors, the travel industry is being redefined as more ethical, accessible, and environmentally responsible.